Experience strategy drives improved quality in design solutions and higher-quality design solutions increase the chances of success in driving business results. The Experience Strategy Kit (ESK) purpose is to create and outline the strategy behind each of the digital experience products created. It’s a deliverable that connects the learning about business and customers to a design solution in a way that is comprehensible to all project team members.


•  Drive optimum design quality and increase the opportunity of achieving business results by the experience created
•  Collaborate with design leads, ux strategists, visual designers, and content writers and partner with business to strategize solutions
•  Establish and drive the implementation of a single set deliverable process which results in a simplified delivery system for development teams


•  Business idea and hypothesis
•  Features related to the epic
•  Experience Brief
•  User roles
•  Scenarios and use cases
•  User flows
•  Site maps
•  Content impact
•  Research data
– Overview
– Analytics
– Personas
•  UX Toolkit
– Pattern library
– Font library
– Typography
– Editorial guidelines
– Naming conventions and templates
– Backup and storage